Email Address

Brand Name/Project Name

What is the retail price of this wine?

What type of wine will this be? Appellation/varietal etc.

If finalizing wine still, just use approx guess; red or white, appellation etc.

What is the overall image for this brand?

(Conservative, playful, rustic, elegant, historical, contemporary etc.)

What is unique about your brand?

i.e. A way that you produce your product? Anything in your background/history?

Describe your ideal customer

Age, income, lifestyle. What does your target customer value?

Where will this wine be sold?

Retail, Tasting Room etc.?

What adjectives would you like to use to describe your new packaging?

When someone looks at your label, what is the most important take-away that you'd like your target to understand?

Site some other wine or food packages that you feel are presenting themselves well

What are the design "must-haves"?

Brand name, logo, Gov. warning, UPC etc.

Is there anything that you would NOT like represented in your branding?

Is there anything else you would like to add that might influence the direction of your visual identity?